Q: What is the benefit of this collaboration to advertisers? A:

The collaboration creates national reach, alleviates fragmentation and brings consistency to buying in-store. Our diverse retailer network brings ubiquity to advertisers

Q: How does this benefit an agency representing the brands? A:

Brands demand transparency of buying and insights of the results. This collaboration aligns with the rapidly growing Retail Media investments through our extensive shopping audience spanning 25,000+ locations and 800 million monthly shopping visits to answer both of those demands. Enabling campaign activation across retailers and verticals allows agencies to make a buy that creates impact and influence.

Q: What are the benefits of a joint approach to these networks? A:

By opening up all networks to both sales teams we can drive demand for everyone. Alongside the retail media networks own in-store sales efforts, our teams will add national ad spending across the portfolio. This unified approach, including our top-tier turn-key production services and comprehensive reporting, ensures acceleration of how a retailer monetizes in-store audio and display.

Q: As an advertiser, does this expand the reach I have in working with the companies? A:

While the entire network is ‘accessible’ today, our goal is for all networks to be on a single software platform by early-2024. Notable retail locations within this network include Kroger, Albertsons, CVS, Safeway, Southeastern Grocers, Hy-Vee, Rite Aid, Food Lion, Giant Martin and many more. This gives advertisers a broad reach across diverse retail segments, reaching over 800 million shopping visits monthly, in 25,000+ store locations and more than 10 exposures per month per shopper.

Q: As an advertiser, does this change who I contact / work with? A:

Each of advertising clients will continue to work directly with a designated account representative and their Ad Ops Lead for customer success. Regardless of which network the brand is running ads on, your single point of contact will remain the same

Q: As a retailer, what kind of measurement and reported capabilities will I see? A:

Aside from measurement supported by third-party partners, our measurement options applied to this network include:

Impressions delivered – proof of performance
ROAS for in-store
Timestamps
Omni-channel closed loop attribution compatible data

Q: What are the capabilities of the software platform being use? A:

This collaboration offers a platform for brands to connect with their target audience on a large scale through audio in-store, targeting by:

Daypart
Zip+4
Select Banners
Geo-targeting
SKU/UPC
DMA
Demographics

Q: Is there a PDF version? A:

Download a PDF version of the FAQ.
Download here