Giant Eagle’s Leap Media Group Joins Stingray Advertising’s Retail Audio Advertising Network
Montreal, February 15, 2024 – Stingray (TSX: RAY. A; RAY.B), an industry leader in music and video content distribution, business services, and advertising solutions, today announced that Leap Media Group, Giant Eagle’s self-built, best-in-class retail media network, will join Stingray Advertising’s retail audio advertising network. Launching in 194 Giant Eagle stores across western Pennsylvania, Ohio, northern West Virginia, Maryland, and Indiana, this partnership will allow the regional food retailer to engage with high-intent shoppers through innovative audio advertising solutions, personalizing their shopping experience in a privacy-conscious way.
“The addition of Giant Eagle to our retail audio advertising network demonstrates our commitment to expanding our reach across diverse retail categories and geographic regions,” said Nancy Perkins, Senior Vice President of Stingray Advertising. “We’re excited to partner with Giant Eagle and provide them the opportunity to engage with shoppers in a contextually relevant way through our innovative audio advertising solutions.”
This move underscores the potential of retail-based digital audio advertising in connecting brands with highly qualified consumers during their in-store shopping journey. Through Stingray’s network, Leap will be able to showcase additional customer value and new offerings from Giant Eagle and Leap partners to guests beyond the ecommerce environment, such as new savings opportunities and products.
“This partnership will enable Leap users to provide impactful, personalized audio advertising to customers while in-store,” said Joell Robinson, Giant Eagle Senior Director, Leap Media & Sales. “Helping our brand partners provide value to customers through exceptional, seamless shopping experiences is a priority for Leap, and we’re looking forward to adding Stingray’s solutions to enhance our capabilities.”
Stingray Advertising operates North America’s largest retail audio advertising network, with over 800 million monthly shopping visits across 23,600 grocery, superstore, pharmacy, and discount store locations. Leap Media Group provides customers with a personalized, omnichannel experience and encompasses Giant Eagle’s online properties, apps and more than 470 stores, all while prioritizing customers’ data privacy.
About Stingray
Stingray (TSX: RAY.A; RAY.B), a global music, media, and technology company, is an industry leader in TV broadcasting, streaming, radio, business services, and advertising. Stingray provides an array of music, digital, and advertising services to enterprise brands worldwide, including audio and video channels, over 100 radio stations, subscription video-on-demand content, FAST channels, karaoke products and music apps, and in-car and on-board infotainment content. Stingray Business, a division of Stingray, provides commercial solutions in music, in-store advertising solutions, digital signage, and AI-driven consumer insights and feedback. Stingray Advertising is North America’s largest retail audio advertising network, delivering digital audio messaging to more than 20,000 major retail locations. Stingray has close to 1000 employees worldwide and reaches 540 million consumers in 160 countries. For more information, visit www.stingray.com
About Giant Eagle
Giant Eagle, Inc., ranked among the top 40 on Forbes magazine’s largest private corporations list, is one of the nation’s largest food retailers and distributors with approximately $11.4 billion in annual sales. Founded in 1931, Giant Eagle, Inc. has grown to be a leading food, fuel, and pharmacy retailer in the region with more than 470 stores throughout western Pennsylvania, north central Ohio, northern West Virginia, Maryland and Indiana.
For more information, please contact:
Frédérique Gagnier
Public Relations Manager
Stingray
fgagnier@stingray.com